About Paris

Paris Song is a social architect, founder, writer, and builder of big, beautiful things. She is the creator of Socially Apt, a platform designed to restore real-world connection in a culture of isolation. A former tech founder who moved into the automotive world and returned with sharper eyes, Paris blends strategic clarity with emotional precision. Her work spans multiple disciplines but centers on a single question: What does it take to live better, fuller, more meaningful lives?

Paris began her career in tech, founding a company at 23. She built products, led teams, and developed a reputation for unconventional thinking and high-impact execution. Her pivot to automotive was unexpected but formative. As a general sales manager at Audi and later Porsche, she led high-performing teams, restructured stores, and earned the nickname Audigirl for her early role in promoting the Audi e-tron. She wrote Modern Dealership as both a critique and a guide, a systems-level reimagining of how dealerships operate and how they fail.

Now she returns to technology not with nostalgia, but with a purpose. Her latest book, Socially Apt: Rebuilding Human Connection, serves as both cultural manifesto and practical blueprint. It frames loneliness not as a personal failure but as a systemic risk, and offers a path forward rooted in trainable social fluency. Paris is currently leading the company’s beta launch in Northern California, where immersive real-world experiences are integrated with a digital platform that supports growth, deepens connection, and encourages a fuller, more fulfilling life.

A cancer survivor and relentless builder, Paris lives by a simple rule: live intentionally. She resides in Northern California, where she divides her time between several ventures and carving corners in her Taycan Turbo S. She drinks too much coffee, distrusts small talk, and suspects we are all more isolated than we let on.